BotLens classifies every visitor to your site, human, bot, or AI agent, then shows you exactly which AI platforms crawl your pages and whether that traffic ever converts. Free for 30 days.
Google Analytics counts a session. It doesn't tell you the session came from an AI platform, whether that platform is quoting your product pages in its answers, or whether it's just harvesting your catalog to train a model. Your WAF isn't built for this either, it's built to block attacks, not to tell you who's reading you and who's using you.
Some engines identify themselves cleanly. Others hide behind generic user agents or route through residential IPs. Most site owners can't tell the difference between a legitimate crawl and a scrape.
A platform visiting your pages doesn't mean it's sending you buyers. BotLens separates the engines that reference you in answers from the ones that only take.
More shoppers are asking an AI assistant to find, compare, and buy instead of searching directly. The stores that can see this shift now get to act on it first.
BotLens sits downstream of your existing security stack and never blocks or slows anything down. It watches, classifies, and reports.
Every visit gets sorted into humans, good bots, bad bots, AI scrapers, and AI shoppers, so "traffic" stops being one blended, misleading number.
See which named AI platforms are visiting, how often, and whether their traffic later converts into a sale.
Instead of blocking AI shopping agents outright, route them through a hosted AI Gateway so they can browse, cart, and check out, with the sale attributed back to the AI channel.
Create Your Account Use this form to create your Master Agency Credentials during your free 30-day audit.
Choose Your Installation Identify your best installation method. Get instructions tailored to your client's tech stack. Setup takes roughly 30 minutes and is fully guided step-by-step.
7-Day Silent Baseline BotLens runs invisibly alongside your GA4 setup — 100% untouched tracking while we score your data integrity.
Analyze the Data in the Dashboard BotLens runs invisibly alongside your GA4 On Day 7, or sooner, view your dashboard. You can get actionable steps to get your site ready for AI traffic and shoppers.
A client installed BotLens on the eve of their massive branding campaign. By the second day, we labeled 40% of the traffic from a paid display campaign was automated and fake! They paused the spending, redirected the budget to a campaign with 0 bot traffic and continued their paid media strategy with our monitoring in place.
Runs in parallel — never blocking your client's critical rendering path.
Designed to stay off your site's critical rendering path.
Your existing GA4 tracking remains 100% untouched throughout the entire audit period.
See exactly how much of your client's paid ad spend is being consumed by non-human traffic — broken down by channel, campaign, and bot category.
A clean, bot-filtered view of your client's true audience — the baseline every optimization decision should be built on.
Understand which channels are delivering real human sessions vs. inflated bot-driven numbers that distort your attribution models.
A breakdown of how many GA4 Conversions are human and how many are bots.
Identify which traffic sources are AI-driven crawlers vs. genuine human searchers — critical for accurate SEO and content performance measurement.
A single composite score summarizing the overall reliability of your client's analytics data across all tracked channels.
Validate whether your conversion events are being triggered by real users — or whether bot activity is corrupting your funnel data.
Your cart-to-checkout-to-purchase funnel split human vs bot at every step. See how much bot noise inflates your upper funnel and what your real human checkout-completion rate is.
Manage the client property from a single secure control panel throughout your 30-day audit period.
Full access to all eight reports — including the Paid Media Bot Tax Table and Human-Only Traffic Matrix.
Installation instructions tailored to your client's specific tech stack and CMS.
Enterprise-grade account security. Your data and your clients' data are fully protected.
