What does BotLens do?
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BotLens looks at everyone — and everything — visiting your website and tells you, in plain terms, who's actually there: humans, good bots, bad bots, AI scrapers or AI shopping agents acting on a customer's behalf. It runs quietly behind your existing security setup and never blocks or slows anything down. That classification then does three things for you: it trains your own firewall to catch more of the bad bots it's currently missing, it cleans up your analytics so your reports reflect real humans, and it opens a safe channel for legitimate AI shopping agents to browse and buy instead of getting treated like a threat.
Why can't my current security tool (Cloudflare, a WAF) already tell me this?
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Your firewall is built to make a fast yes-or-no call on every visitor in real time to decide to let them through or to block them. It isn't built to look back and tell you what it got wrong. BotLens runs as a second pass behind your existing security stack specifically to catch what it missed, then hands that back as a feed your own firewall can act on.
Why doesn't Google Analytics already show me this?
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GA4's built-in bot filtering only catches a short list of known crawlers. It has no way to tell a bad bot from an AI shopping agent from a real customer. To GA4, all three usually just look like “traffic.” BotLens classifies every visit before it ever reaches your GA4 reports, so the numbers you're already looking at become trustworthy, instead of requiring a whole new dashboard.
Is BotLens a replacement for my firewall or security stack?
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No, and it isn't trying to be. BotLens works alongside whatever you already run. It doesn't block anything itself; it measures what your existing security let through, and gives your own firewall a smarter list to enforce.
Will installing BotLens slow down my site or hurt my SEO?
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No. It runs asynchronously in the background. It observes traffic and moves on, and never sits in the path of a page loading. Real search crawlers are never included in its threat feed, so turning BotLens on carries no SEO risk.
What's an “AI shopping agent,” and why does it matter?
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It's an AI assistant that visits your site the way a person would — checking products, prices, and availability. Except it's not a person at a keyboard. It's software acting on someone's behalf. Most security tools can't tell the difference between that and an actual attack bot. So they either block it, which means you're losing a sale, or ignore it entirely, which means you're losing the data. BotLens tells the two apart and gives the legitimate ones a safe way to shop.
How is this different from basic bot blocking?
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Bot blocking makes one decision — let it through or don't — and moves on. BotLens doesn't stop there. It classifies why a visitor came (a scraper, a training crawler, a shopping agent, a real customer), so you can respond to each differently instead of treating all non-human traffic the same way.
How much of my traffic is actually bots?
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It varies by site, but for most ecommerce and content sites, a meaningful share of what shows up in a standard analytics report is automated rather than human — often more than site owners assume. That's exactly the number BotLens exists to show you for your own site, rather than asking you to guess from an industry average.
Do I need a developer to set this up?
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No. Setup takes under 30 minutes through a guided flow to install one of these options: a WordPress plugin, a Shopify Web Pixel, or a lightweight JavaScript tag, depending on your platform. The standard paths require no code changes.
What platforms does BotLens support?
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Shopify, WooCommerce, WordPress, and Cloudflare today, with more platforms added based on demand.
What does it cost to get started?
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Nothing to start. Every new account gets a free 30-day audit with full access to core features such as traffic classification and reporting. And nothing is charged. On day 31, you'll see the option to buy your license for a year. Cancel before then and you keep every report and all the security training data BotLens already generated.
Is the AI Gateway included in the free audit?
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No. The AI Gateway is a the hosted channel that lets AI shopping agents browse and buy safely. It is a separate paid add-on. The free 30-day audit covers full traffic classification and reporting; the Gateway can be added whenever you're ready for it.
Is my data safe with BotLens?
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Yes. BotLens only observes traffic. BotLens never sits in the path of a request and can't take your site down. It requires no change to your DNS or hosting, and all classification is scoped strictly to your own account.
How fast will I see results?
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Most customers see clear classification data within days, since BotLens starts observing as soon as it's installed. Your existing firewall's ability to catch bad traffic improves over the following weeks as it trains on what BotLens reports.
